Basically all face masks have some kind of a cleansing function; they remove excess oil, environmental debris and pollutants much more gently than astringents, toners or scrubs. Various anti aging skin care ingredients are used in the face masks, depending on the skin type and to some extent on the availability of materials. Clays form an important constituent of many face masks as they are excellent absorbing agents. Gums and polymers are added to lend sticking properties to the clays. They help to remove dirt, sebum, and dead skin so that the skin looks clean, soft and youthful.
Some facials are also meant to exfoliate, clarify and unclog pores. They work by causing an abrasive action against the skin that removes the top layer of dead cells from the skin and accumulated dirt, leaving behind fresh healthy-looking skin. Regular exfoliation can reduce the appearance of lines and wrinkle and improve the clarity, tone and radiance of the complexion. Some facial masks contain antioxidants to protect against free radicals. Facial masks for dry skin hold water in the skin, making it softer and more flexible. Facial masks for oily skin often contain natural fruit extracts and hydrating marine extracts. These oil-free facial masks peel away dead surface skin cells and refine the pores.
Applying a facial mask once a week helps revitalise the skin and keeps it smooth and youthful. Normally, the face mask is applied on the cleansed skin for about ten to twenty minutes, thereafter, wash the face with lukewarm water and afterwards apply a thin layer of cold-cream or a moisturizer.