Singingfish Swims Into the Stream Scene

Seattle-based Singinfish unveiled their new technology at Streaming Media West Yesterday. The company provides Web portals, news organizations and entertainment sites with private-label search capabilities for online streams.

The service currently delivers access to more than six million indexed streams, a number that is expected to reach eight million by year's end.

"There's an unbelievable amount of multimedia content available online. The problem is that it can be extremely hard to find - that's where our technology can step in as a solution," said Singingfish President Mike Behlke. "Any portal or website that wants to offer streaming search to its users can now do so easily by licensing our service. And content producers that want to drive more eyeballs to their work have a powerful partner pointing the way."

The company has already secured some a number of portals and websites as customers and will be announcing them during the first quarter of 2001 when the search service will be available on their sites.

"There's no question that streaming media is growing in both popularity and volume," said Behlke. "As a result, it's just a matter of time before streaming search becomes a basic need for major portals and websites. Our goal is to move the broadband revolution forward and become the standard for excellence in streaming media search."

Singingfish uses a combination of second-generation search architecture and an automated, rule-based classification system to handle the retrieving and indexing the streaming media universe.

"In a sense, all media is streaming media and bigger bandwidth is delivering it right to our homes and offices," said Behlke. "Consumers are going to need more sophisticated services to find what they're looking for now that the floodgates have opened."