What firms will research where specific products or companies are
advertised? For example I may want to ask where spinning tops are
advertised or where ABC company advertises.
Greetings Boogles:
What you are looking for is an advertising clipping service. These
are firms that monitor print, television, radio and/or Internet
advertising for the purpose of generating reports on usage for their
clients.
National System
"Since 1919, National System, Inc. has provided clients with
traditional newspaper ad tracking services. This customized service
allows the client to review specific retailers, manufacturers and
markets from the industry specified. National System, Inc. has created
a customized imaging application, which allows us to produce
high-quality 81/2 x 11 reproductions of advertisements to be sent to
you in monthly, bi-monthly, or weekly installments. We can also send
the actual "tear sheets" and "circulars."
[see links on main page to "advertising intelligence"]
http://www.nationalsystem.com/ad-tracking.html
AdFacts
"Ad Facts offers precision advertising and publicity tracking - 98%
accuracy guaranteed - plus a comprehensive report on your competitors'
advertising and publicity activities, including:
*which publications they were in
*how much money they spent
*how much editorial coverage they received (measured in column
inches)
*how they positioned their products
*and many other important insights that help your company gain a
competitive edge."
http://www.adfacts.com, offers customized clipping and analysis.
Advertising Information Service
"The AIS library of TV Commercials dates back to 1976. These
commercials can be purchased for research purposes on video cassette,
CD-ROM or Photoboards, by individual brand and product category. Most
orders are filled within a single business day. Orders may be placed
on a historic basis or for on-going monthly reviews. Top 50 markets."
http://www.aisnyc.com/docs/tv_comm.html
Burrelle's
Print and web monitoring [not sure if they do advertising clipping
service]
http://www.burrelles.com/indexbio.html
VMS Video Monitoring Services
"Every day we add more than five hundred ads from over 90 markets to
the world's largest advertising database. We have over 1.5 million
pieces of advertising creative dating back to the 1960's. Our volume,
market coverage, and turnaround time are unsurpassed. To learn more,
click on one of the links below." (Television, Radio, Print,
Out-Of-Home and Internet)
http://www.vmsinfo.com/adservices/index.htm
Xtreme Information Services
"Xtreme Information is the market leader in the provision of
competitive advertising and editorial monitoring intelligence from
around the world. We work with the majority of FTSE 100 and Fortune
500 multinational companies, and with every major advertising and
media agency. Our services enable these international clients to
view, evaluate and respond to the constant stream of advertising
activity and media opinion on a daily basis. Our network of offices
and satellite centres across the world provides us with coverage in
over 50 countries, making us an unrivalled global intelligence
source."
http://www.xtremeinformation.com/
HC International Information
"Chinese market environmental research, product market survey, product
price study, manufacturing service study, sales channel study,
advertising promotional study and corporate consultancy are included."
http://www.hcgroup.com/e-home/zyyw/zyyw2.htm
Nielson Media Research
"Monitor-Plus extracts electronic signatures and content snap shots
from television commercials as they run, adds expenditure estimates,
and combines the information with similar information from other
media. Monitor-Plus collects advertising intelligence on 15 media,
including all broadcast networks, cable networks, syndicated
television, Hispanic networks, radio, newspapers, magazines, and
outdoor. Through links to Nielsen Media Research television ratings,
Monitor-Plus provides the most comprehensive advertising intelligence
service in the industry, and offers customers insight into their own
advertising campaigns and that of their competitors."
http://www.nielsenmedia.com/newsreleases/1998/cablepr2.html
MTC Consultancy
"MTC is a marketing research company that undertakes Media advertising
Monitoring as part of its Marketing Research Services. These
advertising surveys aim to provide clients with a fast, accurate and
comprehensive service in the fields of print, television and radio
monitoring."
http://www.it.bw/mtcconsultancy/marketting/ad-monitoring.htm
LemonAd
http://www.lemonad.com/
Threshold Information Inc.
http://www.threshinfo.com/
One of these companies should be able to fill your needs with your
advertising monitoring project. Thank you for the opportunity to
answer this interesting question.
Best regards,
journalist-ga
SEARCH STRATEGY:
teleclipping services advertising
advertising clipping service
advertising monitoring service
television advertising monitoring
radio advertising monitoring
Internet advertising monitoring service
PS Here is a Yahoo directory guide for clipping and monitoring
services. Some of the ones I located are duplicated here and you may
want to peruse them all:
http://dir.yahoo.com/Business_and_Economy/Business_to_Business/Corporate_Services/Public_Relations/Clipping_and_Monitoring_Services/
#If you have any other info about this subject , Please add it free.#
Author
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